Last week was fashion week in Paris. During this week I noticed the close link which is existing between fashion and music stars. Lots of music artists are coming to fashion show but even more : artists are sharing their image with brands. for instance Lily Allen played live during Chanel show.
I also noticed Lacroix worked with La Roux the new electro revelation - they gave an interview to LesInrocks.
Is this a new phenomenon? I don't think so as this already happened in the past. One of the most famous couple is probably Madonna and Jean Paul Gautier in the early 90s. JPG did clothes for Madonna tour named Like A Prayer.
This is clearly good value for the singers to be associated to such brands. Give them usually some kind of credibility (who would think Lily Allen would have been Chanel's egerie?). But maybe the biggest benefit is for brands which are always looking to be fancy, in and the closest to youth.
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